Web-based Media

  94學年度第 2 學期課程綱要

網路媒體編輯學

Studies in Web-based Media

吳統雄﹙ 2006/1/2 ﹚

一、教學目標 Course Objectives

The goal of this course is to introduce students to the effective use of emerging technology in digital media and information communications including: versatile electronic publishing, webpage and website design, intranet administration, digital and web-based media management, e-commerce marketing, and web community development, etc.

This course takes account of the inter-discipline of humanities and information technology through media application. The learning method focuses on problem solving oriented approach. The learning activity designates a hands-on assignment and requires a complete output in the form of publishable presentation.

This assignment may be collaborated by students from different campus, even different countries. It will be the first step for accessing the virtual integrated campus and the virtual international interactive classrooms. It will also be the leading experiment on developing remote group-work model of project management. Students will experience the roles of both vertical and horizontal integration of the project. They will touch the holistic sprit and process of a real project and raise the confidence to organize and guide a team.

All assignments will be published on the web-based magazine "College Youth Web Magazine" also known as "GreenCot".

There are three applications categorized by the output of digital media:

1. Electronic Publishing, Desk Top Publishing (DTP), Corporate Publishing, and portable document: they are hard copies prepared by information technology.

2. CD-book, CD-magazine, multimedia  title (such as computer slide show) and document: they are electronic files authored by various types of software and stored in CD-based or mass storage media.

3. Web Publishing, webpage, website, and web community: they are not necessary to have a local storage; they are virtual interaction in the cyber world.

However, there are new growing extended forms from web-based media, such as E-book, E-magazine, which use specific player instead of PC, and mobile media.

The second semester of this course will focus on the third application, animated and 3-D media. Prerequisite of the training of the previous two applications, static and 2-D media in the first semester is required for the students who want to take this course. (*Students who miss the first semester must study the fundamental skills by themselves.)

This course focuses triple posts: design, technology and management.

DESIGN. The teacher will introduce ‘TX’s theory on Media Aesthetics’ to explore what are the tips of successful media design. The answer will be ‘Style and Formation’. The class also will learn ‘TX’s theory on Process Engineering’ to accomplish the media design practice in professional, longitudinal, large-scaled, portable and group work requirements.

TECHNOLOGY. This course will illuminate the concept of ‘tool independency’. We will explain and reason the technology more than demonstrate the techniques. The knowledge of this course can be applied to any software. However, under the concerns of the popularity, availability, future usability and price of the tools, we have to adopt Microsoft and Ulead families’ tools including platform and application. The teacher will guide to use tools in editing text, graphic, image, animation, video, sound, music and web. This course also will employ peripherals and production equipment such as scanner, digital camera, digital video recorder, MIDI…etc. The teaching of advanced tools will be decided by the progress of students’ assignment.

MANAGEMENT. Management is works more than words. Students will have good opportunity to experience the implication of goal, method, and action in management during the assignment of this course. They can learn what is planning and implementation, teamwork and integration, production and marketing. During the group work they will really touch what is communication and negotiation, one for all and all for one, incentive and checking assessment, leadership and the preparation from a team player. The teacher will also emphasize the ideas of market, risk, budgeting, profit and the media as business.

This course will lead students entering this promising interdisciplinary territory or getting ready for further research. It is an interactive place for students form pluralistic majors to enlighten and encourage each other. This course is engaging students who can take care of the whole thing and can look out the future.

Enjoy the course!

二、 授課方式 Meeting and Counseling

1. Class meeting and Hand-on practice. Since this course has a thorough continuity in course design, students should avoid to miss any topic of the learning chain.

2. Individual counseling: Tue.-Thur. afternoon by appointment. Extra-hour counseling may be available, if it is for volunteering learning activity.

3. Telephone counseling: (02)2236-8225 Ext.63347, 0921807365

4. Email counseling: txwu@ntu.edu.tw

5. Online counseling: Sean TX Wu

三、教學大綱與進度Course Outline