Studies in Digital Media

數位媒體編輯學

97學年度第1學期課程綱要

吳統雄 Sean TX Wu

一、教學目標 Course Objectives

This course addresses the effective use of emerging technology in digital/web-based media and information communications including: versatile electronic publishing, website design, intranet administration, web community development and media management. As a specific objective, we emphasize to cap off a team project more than an individual task.

This course takes account of the inter-discipline of humanities and information technology through media application. The learning method focuses on problem solving oriented approach. The learning activity designates a hands-on assignment and requires a complete output in the form of publishable presentation.

This assignment may be collaborated by students from different campus, even different countries. It will be the first step for accessing the virtual integrated campus and the virtual international interactive classrooms. It will also be the leading experiment on developing remote group-work model of project management. Students will experience the roles of both vertical and horizontal integration of the project. They will touch the holistic sprit and process of a real project and raise the confidence to organize and guide a team.

The assignment will be published on the experimental web-based magazine College Youth Web Magazine』 also known as GreenCot.

There are three applications categorized by the output of digital media:

1. Electronic Publishing, Desk Top Publishing (DTP), Corporate Publishing, and portable document: they are hard copies prepared by information technology.

2. CD-book, CD-magazine, multimedia  title (such as computer slide show) and document: they are electronic files authored by various types of software and stored in CD-based or mass storage media.

3. Web Publishing, webpage, website, and web community: they are not necessary to have a local storage; they are virtual interaction in the cyber world.

However, there are new growing extended forms from web-based media, such as E-book, E-magazine, which use specific player instead of PC, and mobile media.

The first semester of this course will focus on the first and second applications, the basics of media design, pictures, graphics and animated 2-D media.

This course focuses triple posts: design, technology and management.

DESIGN. The teacher will introduce TX's theory on Media Aesthetics』 to explore what are the tips of successful media design. The answer will be 『Style and Formation』. The class also will learn 『TX』s theory on Process Engineering』 to accomplish the media design practice in professional, longitudinal, large-scaled, portable and group work requirements.

TECHNOLOGY. This course will illuminate the concept of 『tool independency』. We will explain and reason the technology more than demonstrate the techniques. The knowledge of this course can be applied to any software. However, under the concerns of the popularity, availability, future usability and price of the tools, we have to adopt Microsoft and Ulead families』 tools including platform and application. The teacher will guide to use tools in editing text, graphic, image, animation, video, sound, music and web. This course also will employ peripherals and production equipment such as scanner, digital camera, digital video recorder, MIDI…etc. The teaching of advanced tools will be decided by the progress of students』 assignment.

MANAGEMENT. Management is works more than words. Students will have good opportunity to experience the implication of goal, method, and action in management during the assignment of this course. They can learn what is planning and implementation, teamwork and integration, production and marketing. During the group work they will really touch what is communication and negotiation, one for all and all for one, incentive and checking assessment, leadership and the preparation from a team player. The teacher will also emphasize the ideas of market, risk, budgeting, profit and the media as business.

This course will lead students entering this promising interdisciplinary territory or getting ready for further research. It is an interactive place for students form pluralistic majors to enlighten and encourage each other. This course is engaging students who can take care of the whole thing and can look out the future.

Enjoy the course!

二、授課方式 Meeting and Counseling

1. Class meeting and Hand-on practice. Since this course has a thorough continuity in course design, students should avoid to miss any topic of the learning chain.

2. Individual counseling: Tue.-Thur. afternoon by appointment. Extra-hour counseling may be available, if it is for volunteering learning activity.

3. Telephone counseling: (02)2236-8225 Ext.63347, 0921807365

4. Email counseling: txwu@ntu.edu.tw

5. Online counseling: http://tx.liberal.ntu.edu.tw

三、教學大綱與進度 Course Outline

*@Prepared or in charge by the representative of class every time unless further notice.

四、成績評定 Requirements and Grading

1. Project Process Review and Class Participation 平時成績(20%)：課堂參與。

2. Project Accomplishment 學期成果(80%)：網站成果、視訊設計、實作分工與進度管理、期中檢討、期末報告

3. Extra Contribution特別加分(10%)：參與和教學活動有關的服務、群體作業工作(for team management)或其他對教學的回饋(online interaction)，表現優良。

4. 學習成果提示事項

5. 網路繳交報告注意事項

Individual: http://cg@txwebcomm/&ewmedia/

Presentation URL: ../../../RwdTxMusic/index.htm

EIC or Team leader: http://cg-eic@tx.liberal.ntu.edu.tw/TxCG/UniGCotFeat/

五、參考書目 Required Readings and Learning Materials

1.線上教材 Online readings

Wu, Tung-Xiung, On Line Research Papers and Teaching Handouts; ../../../RwdColorStone/resource.htm#docs

Wu, Tung-Xiung, On Line Learning Materials; ../../../RwdColorStone/resource.htm#tools

Wu, Tung-Xiung, On Line Application Tools; https://seantxwu.pages.dev/Tools

Wu, Tung-Xiung, On Line Media files; https://seantxwu.pages.dev/Mediafiles

Wu, Tung-Xiung, On Line Design Demos; ../../../RwdColorStone/DesignDemo

2、參考書 Secondary

林佳生、林麗琴（編著）;〈隨手翻系列：中文版FrontPage〉; 臺北:松崗;2006

吳權威;〈文書排版訓練教材：Word 中文版〉;臺北：松崗; 2006

新形象出版公司編輯部; ﹤中國文字造形設計：實用篇、應用篇﹥；臺北縣，永和市：新形象; 1990

榮欽科技;〈Publisher XP〉;臺北：松崗;2006

鄧文淵，陳惠貞（編著）;〈快快樂樂學FrontPage 使用技巧〉;臺北:學貫;2006

緯輝電子出版（譯）;〈桌面出版與彩色製作〉;臺北縣：緯輝電子出版; 1996

Microsoft; Maintaining a Microsoft Windows Server 2003 Environment; 2003

Microsoft; Office family; 2006

Nelson, Roy Paul; Publication Design; Dubuque, IA: Wm. C. Brown; 1991

Vaughan, Tay; Multimedia: Making It Work ; Berkeley: McGraw-Hill; 2006

六、成果製作與報告方法 Instruction for Presentation

以群體或個人作業方式，設計編輯一份桌上排版，與1組2D影象作品。群體作業為4人以上。

每人負責寫作編輯4頁以上。如為群體作品，則責任頁數為4頁×人數。影象作品應包括設計、製作、與影象技術處理。

鼓勵以群體作業方式製作，甚至實現跨校製作，推選若干位幹部組織作業。

課堂上口頭報告分作２次，期中是視覺設計與管理企畫；期末是桌上排版與管理成果。

1、網路上傳部分 Online Hand In

（1）企畫案：三線上管理報表

  3 management tools: planning, assignment, scheduling.

（2）視覺設計案-劇本

（3）桌上排版、影象成果檔案

 Final works (portable or image file) of DTP, files of image processing.

（4）範本檔（含主控範本，與子範本）

範本設計重要事項：

範本結構應具長效性、或群體性。

樣式豐富、設計合理，無同名樣式實質不同、或不同名樣式實質相同之情形。

結構、與樣式達到基本「統一」之要求。

避免發生.DOT 不是真正範本檔而是.DOC的情。

（5）討論區-學習與實作心得：此為加分項。

 Voluntary online discussion. (For extra incentive grading)

2、書面繳交部分 Hard Copy Hand In

（1）桌上排版、影象設計處理實作

 Final works (portable or image file) of DTP, files of image processing.

（2）評分表 Evaluation Checklist

請將本評分表列印繳交，並依評分項目順序報告。

評分參考事項

Please printout and hand in the following checklist. Present the required items by the order. You may evaluate your grading range in advance by yourself.

（3）三管理報表 Three management tools

如視訊製作係參加跨組製作，務必在分工表中註明。

如有討論區之學習與實作心得，請一併附上。

（4）幹部推薦表 Recommendation from the project leader

另紙提出，包括「實際工作內容、推薦成績」２欄。根據出席、參與群體作業的程度，由幹部以合理工作分擔為基準，在「總人數*5分」內推薦。應避免不分高下，齊頭式推薦。這是額外的加分，不影響正常成績。