數位文創 4.1

106 學年度第 2 學期課程綱要

吳統雄 Sean TX Wu

一、教學目標

本系列課程將針對「內容創作」與「平臺發展」兩部分，進行「雲端合作」式的學習與實作。將從「設計、技術、管理」三方面協助學生認識「數位美學」與實現「數位文化創意」的能力。

當前網路數位視訊，就創作實務可分為以下類型：微電影（劇情片）、記錄片、MV（音樂片）、快閃片、病毒片。

預期成果本學期為「數位視訊之二」：MV音樂片、快閃片、病毒片，培養數位編導能力，建立創作或評論的知識與方法。

本課程考量學生的多元需求分作2組，學生可任選1組。

（1）實作組：學習數位視訊與微電影的設計、技術、管理，證明你的創意與作品能力。

（2）理論組：認識數位視訊與微電影的編導知識，培養品析的能力，為未來留下機會。

本課程對象為網路短片創作，不是軟體後製特效課程。

數位文創系列課程另包括：視覺設計（含數位攝影、影象處理、美工動畫）、「數位視訊之一」：微電影（劇情片）、記錄片、數位音樂、電子書（含數位報導、數位文學）、與內容網站文創優化設計。展示平臺從網路開始，未來將逐步發展到行動媒體、數位電視，與更多的整合性數位媒體。 

本系列課程 學習方法強調實作、與網路群體互動。衡諸「數位文創」不可避免的國際化趨勢（如李安與PSY），本課程並提供中英雙語講義與雲端實作平臺。

如果願意參與學習，本課程過去經驗顯示，可以將一位對數位工具陌生者，培訓為數位文創專案的領導者。本課程技術、管理的訓練，可以協助學生立即投入相關就業工作；而設計與美學的實驗與討論，更可提供未來高深研究的學理準備。

本課程學生過去的作品展示在：大學青年‧網路雜誌，並在Google排行榜上名列前茅。 

This course addresses the effective use of cloud technology in digital cultural and creative projects including: versatile digital publishing, website design, web community development, digital imaging, animation, video and media production management. As a specific objective, we emphasize to cap off a team project more than an individual task.

This course takes account of the inter-discipline of humanities and information technology through media application. The learning method focuses on problem solving oriented approach. The learning activity designates a hands-on assignment and requires a complete output in the form of publishable presentation.

This assignment may be collaborated by students from different campus, even different countries. It will be the first step for accessing the virtual integrated campus and the virtual international interactive classrooms. It will also be the leading experiment on developing remote group-work model of project management. Students will experience the roles of both vertical and horizontal integration of the project. They will touch the holistic sprit and process of a real project and raise the confidence to organize and guide a team.

All assignments will be published on the web-based magazine "College Youth Web Magazine" also known as "GreenCot".

There are various applications categorized by the output of digital contents:

1. Electronic Publishing, Desk Top Publishing (DTP), Corporate Publishing, and portable document: they are hard copies prepared by information technology.

2. CD-book, CD-magazine, multimedia  title (such as computer slide show) and document: they are electronic files authored by various types of software and stored in CD-based or mass storage media.

3. Web Publishing, webpage, website, and web community: they are not necessary to have a local storage; they are virtual interaction in the cyber world.

4. Extended forms from web-based media, such as E-book, E-magazine, which use specific player instead of PC.

5. Mobile media.

6. Digital TV: an emerging media.

The second semester of this course will focus on the third application, video and 3-D media. Prerequisite of the training of the previous two applications, static graphics and 2-D animated media in the first semester is required for the students who want to take this course. (*Students who skips the first semester must study the fundamental skills by themselves.)

This course designates triple goals: design, technology and management.

DESIGN. We will introduce "TX's theory on Digital Aesthetics" to explore what are the tips of successful media design. The answer will be "Style and Formation". The class also will learn "TX"s theory on Process Engineering" to accomplish the media design practice in professional, longitudinal, large-scaled, portable and group work requirements.

TECHNOLOGY. This course will illuminate the concept of "tool independency". We will explain and reason the technology more than demonstrate the techniques. The knowledge of this course can be applied to any software. However, under the concerns of the popularity, availability, future usability and price of the tools, we have to adopt Microsoft and Ulead families』 tools including platform and application. The teacher will guide to use tools in editing text, graphic, image, animation, video, sound, music and web. This course also will employ peripherals and production equipment such as digital camera, digital video recorder, MIDI…etc. The teaching of advanced tools will be decided by the progress of students』 assignment.

MANAGEMENT. Management is a work more than words. Students will have good opportunity to experience the implication of goal, method, and action in management during the assignment of this course. They can learn what is planning and implementation, teamwork and integration, production and marketing. During the group work they will really touch what is communication and negotiation, one for all and all for one, incentive and checking assessment, leadership and the preparation from a team player. The teacher will also emphasize the ideas of market, risk, budgeting, profit and the media as business.

This course will lead students entering this promising interdisciplinary territory or getting ready for further research. It is an interactive place for students form pluralistic majors to enlighten and encourage each other. This course is engaging students who can take care of the whole thing and can look out the future.

Enjoy the course!

二、授課方式 Meeting and Counseling

教室集體教學，課程設計有連續性，應避免缺席。
Class meeting and Hand-on practice. Since this course has a thorough continuity in course design, students should avoid to miss any topic of the learning chain.

1.個別輔導：每週五下午：請先行預約，必要時其他時間亦可。
Individual counseling: Friday afternoon by appointment. Extra-hour counseling may be available, if it is for volunteering learning activity.

2.電話輔導:(02)2236-8225 Ext.63347
Telephone counseling: (02)2236-8225 Ext.63347, 0921807365

3.電子郵件輔導：txwu@ntu.edu.tw
Email counseling: txwu@ntu.edu.tw

4.線上輔導：吳統雄網站
Online counseling: Sean TX Wu

5.實作互動區：https://www.facebook.com/groups/450944055093531/
Online Workgroup: https://www.facebook.com/groups/450944055093531/

三、教學大綱與進度 Course Outline

日期	Agenda 單元	Activities 活動
3/2	課程簡介與課程資源 Introduction and Learning resources	Electing representative of class
3/9	影音創意設計：視覺設計的科學美學 TX's tip: Aesthetics and Design Aesthetics Experiment 知識美學論 Epistemological Aesthetics	資訊時代數位文創的新觀念與實證： 實驗美學工作坊 加簽與座位簽名
3/16	知識美學實證： 不僅作數位文創，更要作搜尋排行榜上頂尖的數位文創。 SEO/SERP 與 TxEs 的差別 視覺設計先修/自修講義： 數位視訊設計導論 Visual design, Case study-主圖設計、Digital photo Case study--數位攝影作品--數位攝影作品評論--大學青年‧網路雜誌 色彩設計的基礎與數位美工實作 Color design  and practice Image processing tools--數位色彩設計--色彩心理學-- TX 選色與四大配色定律 數位色彩設計實作 視訊劇組 Cast and Crew	Online Greeting and Post your idea to recruit teammates Online roll call
3/23	數位視訊創作分析架構與建構元素Video Creation 數位視訊/動態視覺設計：  鏡頭‧運鏡‧剪接編輯	性向與組隊登記 Introducing your neighbor
3/30	數位視訊劇本設計 Storyboard, 劇本是用眼睛說故事, 編導企畫分享：演出來-影部、聲部創意習作1	Hand-on practice
4/6	春假
4/13	劇本範本 Storyboard template MV/歌舞片品析  (1)	Hand-on practice
4/20	MV/歌舞片品析 (2)	Hand-on practice *習作上傳與分享1 限 PDF 檔案。
4/27	MV/歌舞片品析 (3) 分鏡表-3建構物件習作2	Hand-on practice 分組登錄截止
5/4	快閃片品析(1)	Hand-on practice
5/11	快閃片品析(2)、病毒片 創意習作 Video equipment, DV recorder 如何作報告 Speakers Guide	Hand-on practice *習作上傳與分享2 限 PDF 檔案。
5/18	實作與學習成果企畫報告: Mid Exam: [A] 劇本 video storyboard、 走位抽樣預排 [B] 視訊設計品析 Video design comments （實作組必報/理論組以抽點報告，未抽到者，以書面展示。） 外景實習計畫 Field work plan 數位視訊後製作規畫與示範 PowerDirector 或 MovieMaker	學習企畫/理論報告上傳Hand-on practice 後製軟體選擇
5/25	數位視訊後製作(1) Video post production: PowerDirector(1) Video post production: MovieMaker(1)	*習作上傳與分享3 限 PDF 檔案。
6/1	外景拍攝分組實習	Hand-on Practice
6/8	作品毛片討論、數位視訊後製作(2) Video post production: PowerDirector(2) Video post production: MovieMaker(2) Video file converting Video broadcast	Grading reminder 成績提示
6/15	[A]組成果展示 [B]組期末報告-限 PDF 檔案。 （實作6組以上分2次/或理論組以抽點報告，未抽到者，以書面展示。） Project delivery program [A] Final report for program  [B]	*學期成果上傳與分享
6/22	[A]組成果展示 [B]組期末報告 （實作6組以上分2次/或理論組以抽點報告，未抽到者，以書面展示。） Project delivery program [A] Final report for program  [B]	Final exhibition and presentation
6/29	分享式期末考

*Prepared by the representative of class every time unless further notice.

@In charge by JME, ME and all management.

四、成績評定 Requirements and Grading

1. 習作 Preliminary Exercises (20%)；共3次，以「準時參與」為滿分。限 PDF 檔案。

2. 學期成果(40%)：

[A]實作學習組：Project Accomplishment 影片創作(40%)：視訊設計製作成果、實作分工與進度管理、期中企畫、期末成果、與自評表。本項可為個人或群體作品。分享日在學習社群網站專頁展示、另以書面繳交。

分享學習社群長度有限制（當前是20分鐘），萬一超過，可分集上傳。

[B]理論學習組：Personal Accomplishment 影音設計評論(40%) ：期中對MV提出2片、期末對後2大類型視訊，各1個案研究（共4片），應依據「數位美學」與「微電影/數位視訊」講義中，自選2個以上理論，對劇本與視訊表現，作結構化評論，並探討其文化意涵。限 PDF 檔案。

3. 分享式期末考(20%)：在文創題庫中之「總論」與「專論」中，撰寫指定與自選各1題，總共4題。於最後課程日前上傳與分享。

4. Project Process Review and Class Participation 平時成績(20%)：課堂參與。

5. Extra Contribution特別加分：在100分外的額外鼓勵。包括參與和教學活動有關的服務、群體作業工作(for team management)或其他對教學的回饋(enlightenment of learning, especially in design and management)，表現優良。並授權群體幹部提出推薦分。

6. 學習成果提示事項

7. 網路繳交報告注意事項

學習社群網站專頁：https://www.facebook.com/groups/450944055093531/

五、參考書目 Required Readings and Learning Materials

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六、成果製作與報告方法 Instruction for Presentation

以群體或個人作業方式，設計製作1部視訊影片。原則上與網站設計編組相同。1人、1分鐘。

影片應包括設計、劇本、攝製、剪接、與後製技術處理。

若以群體作業方式製作，甚至可實現跨校製作，推選若干位幹部組織作業。

課堂上口頭報告分作２次，期中是動態視覺設計；期末是影片成果，與製作管理經驗。

1.網路繳交 Online Hand In

內含影片成果的影音網站檔案。

2.書面繳交 Hard Copy Hand In

（1）自評表 Self Evaluation Checklist

請將本自評表列印繳交，以群組為單位，並依評分項目順序報告。

表中共分3學習目標與若幹成果項目，自滿分起算，每未達成1項目扣 3 分，至該目標配分為0止。

如視訊製作係參加跨組製作，務必在分工人員表中註明。
如有討論區之學習與實作心得，請一併附上。

Members who are exempted from video production must be noticed in the assignment chart.

Any documents that may be good for evaluation are welcome to be attached.

（2）幹部推薦表 Recommendation from the Project Leader

另紙提出，包括「實際工作內容、推薦成績」２欄。根據出席、參與群體作業的程度，由幹部以合理工作分擔為基準，在「總人數*3分」內推薦。應避免不分高下，齊頭式推薦。這是額外的加分，不影響正常成績。