電子商務策略實驗：以拍賣為例
An Experiment Design of Auction
Experiment, especially live experiment, is a good method to develop strategy. The following is a design to analyze different strategies for auction.
Description
You clean up some antiques or old fashioned items from inventory such as 80 years old camera equipment, 50 years old pop music score, and American military officers' clothes during the 2nd world war, etc.
You may choose to throw away them. However, these items have some specific value for their cultural meaning. They may be also scarce for those who are in search of this kind of collection. It may be a better idea to give them to who will appreciate and take care of them. So you may choose to sale them.
Strategy
There are two strategies to sale them:
Price strategy
Appeal: it is a bargain to give it away.
Begin the bid from $1.
Connoisseur strategy
Appeal: it is for experts or fans who know it.
Begin the bid from $1000.
Method
Open 2 auction sites at different auction webs such yahoo and ruten.
Sale same items with different marketing strategy.
Compare the visitors, bids, responses and results.
