Fundamental Theory Development in E-commerce Marketing Strategy and Internet Users Behavior

Indicators of E-commerce Development and It Application 電子商務的指標發展與應用
Digital Divide Model 數位落差
3 Types of Non-Users
Internet Users' Behavior/ Cybercitizen
Internet Business Users' Behavior
Online Shops' Performance and Consumers' Behavior
Special Methodological Issues in Users Research
Future Theory and Applications Development
General Adoption Model
Cultivation Effect
E-commerce Marketing Strategy Workshop

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