Since Taiwan is playing a distinguished role in information industry, there are lots of studies of the technical concerns in E-commerce, such as authentication, cryptology, enclave network security etc. However, there is little research related to marketing strategy for E-commerce, cross-cultural business and cyber multinational cooperation.  From the management point of view, marketing forecast and planning are the fundamental for E-commerce; it is obviously an emergent need for these focuses.

This course attempts to respond the scarcity and to investigate the following:
1. Worldwide E-commerce: Forecasting the worldwide E-commerce market
2. Consumers??behavior: Investigating consumers??behavior in this market.
3. Case study: Exploring cases involved in E-commerce; their activities and performance.
4. E-commerce strategies: Analyzing the growth and tend of E-commerce. Proposing E-commerce strategies on market planning and public policies for private or governmental sectors.
5. Methodological issues: Discussing methodological issues on E-commerce marketing research.
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There are rich empirical findings on E-commerce and user behaviors in Northern America and European countries. This course will encourage students to compare the worldwide relevant results to obtain cross-cultural perspectives.

The teacher found there were various results in different studies. The statistics were even not convergent in different release versions of same survey conductor. The different research methods and interpretation process might produce the conflict.
Therefore, the examination of methodological issues will be a very significant key in this course.

Students will also experience the roles to run e-business. They will touch the holistic sprit and process of a real setting and raise the confidence to manage an E-commerce entity.