數位文創 1

104學年度第1學期課程綱要

吳統雄 Sean TX Wu

一、教學目標 Course Objectives

本課程將針對「內容創作」與「平臺發展」兩部分，進行「雲端合作」式的學習與實作。將從「設計、技術、管理」三方面協助學生認識「數位美學」與實現「數位文化創意」的能力。

本課程強調數位美學、與電子書設計製作的知識與應用能力，將使用多種專業數位出版設備與工具教學， 預期成果作品有3項：電子書（數位報導、或數位文學）、電子書封面、與電子書自動範本。

本系列課程尚包括：數位視覺設計、影象處理、數位攝影、數位美工、數位動畫、數位編導、數位視訊、微電影、數位音樂，與MV。展示平臺從網路開始，已進入到行動媒體、未來將逐步發展到數位電視，與更多的整合性數位媒體、甚至是穿戴式媒體。 

本課程 學習方法強調實作、與網路群體互動。衡諸「數位文創」不可避免的國際化趨勢，本課程並提供中英雙語講義與雲端實作平臺。

如果願意參與學習，本課程過去經驗顯示，可以將一位對數位工具陌生者，培訓為數位文創專案的領導者。本課程技術、管理的訓練，可以協助學生立即投入相關就業工作；而設計與美學的實驗與討論，更可提供未來高階研究的學理準備。

本課程考量學生的多元需求分作2組，學生可任選1組。（1）實作組：學習電子書與數位出版的設計、技術、管理，證明你的創意與作品能力。

（2）理論組：認識視覺設計數位文創的知識，培養品析的能力，為未來留下機會。 

This course addresses the effective use of emerging technology in Digital Cultural Content Creation including: versatile digital publishing, digital imaging, animation, video, website design, web community development, and media production management. As a specific objective, we emphasize to cap off a team project more than an individual task.

This course takes account of the inter-discipline of humanities and information technology through media application. The learning method focuses on problem solving oriented approach. The learning activity designates a hands-on assignment and requires a complete output in the form of publishable presentation.

This assignment may be collaborated by students from different campus, even different countries. It will be the first step for accessing the virtual integrated campus and the virtual international interactive classrooms. It will also be the leading experiment on developing remote group-work model of project management. Students will experience the roles of both vertical and horizontal integration of the project. They will touch the holistic sprit and process of a real project and raise the confidence to organize and guide a team.

All assignments will be published on the web-based magazine "College Youth Web Magazine" also known as "GreenCot".

There are various applications categorized by the output of digital contents:

1. Electronic Publishing, Desk Top Publishing (DTP), Corporate Publishing, and portable document: they are hard copies prepared by information technology.

2. CD-book, CD-magazine, multimedia  title (such as computer slide show) and document: they are electronic files authored by various types of software and stored in CD-based or mass storage media.

3. Web Publishing, webpage, website, and web community: they are not necessary to have a local storage; they are virtual interaction in the cyber world.

4. Extended forms from web-based media, such as E-book, E-magazine, which use specific player instead of PC.

5. Mobile media.

6. Digital TV: an emerging media.

The second semester of this course will focus on the third application, video and 3-D media. Prerequisite of the training of the previous two applications, static graphics and 2-D animated media in the first semester is required for the students who want to take this course. (*Students who skips the first semester must study the fundamental skills by themselves.)

This course designates triple goals: design, technology and management.

DESIGN. We will introduce "TX's theory on Digital Aesthetics" to explore what are the tips of successful media design. The answer will be "Style and Formation". The class also will learn "TX"s theory on Process Engineering" to accomplish the media design practice in professional, longitudinal, large-scaled, portable and group work requirements.

TECHNOLOGY. This course will illuminate the concept of "tool independency". We will explain and reason the technology more than demonstrate the techniques. The knowledge of this course can be applied to any software. The teacher will guide to use tools in editing text, graphic, image, animation, video, sound, music and web. This course also will employ peripherals and production equipment such as digital camera, digital video recorder, MIDI…etc. The teaching of advanced tools will be decided by the progress of students』 assignment.

MANAGEMENT. Management is a work more than words. Students will have good opportunity to experience the implication of goal, method, and action in management during the assignment of this course. They can learn what is planning and implementation, teamwork and integration, production and marketing. During the group work they will really touch what is communication and negotiation, one for all and all for one, incentive and checking assessment, leadership and the preparation from a team player. The teacher will also emphasize the ideas of market, risk, budgeting, profit and the media as business. form pluralistic majors to enlighten and encourage each other. This course is engaging students who can take care of the whole thing and can look out the future.

Enjoy the course!

二、授課方式Meeting and Counseling

1. Class meeting and Hand-on practice. Since this course has a thorough continuity in course design, students should avoid to miss any topic of the learning chain.

2. Individual counseling: Tue.-Thur. afternoon by appointment. Extra-hour counseling may be available, if it is for volunteering learning activity.

3. Telephone counseling: (02)2236-8225 Ext.63347, 0921807365

4. Email counseling: txwu@ntu.edu.tw

5. Online counseling: Sean TX Wu

三、教學大綱與進度 Course Outline

日期	[Agenda 單元]	[Activities 活動]
9/18	課程簡介與課程資源 Introduction Learning resources	Electing representative of class
9/25	實作目標交流：非一時、乃一世。 不僅作數位文創，更要作搜尋排行榜上頂尖的數位文創。 SEO/SERP 與 TxEs 的差別	網路時代數位文創的新觀念與實證： 提升Google 排行榜工作坊
10/2	古典美學與知識美學/數位美學的比較 TX's tip: Aesthetics and Design Aesthetics Experiment	實驗心得分享 性向召員 Online Greeting and Post your idea to recruit teammates
10/9	國慶日補假
10/16	團隊創作的組織與方法 Team organization Team-up tools 尋找題目大學青年‧網路雜誌 創作資源與工具 Media resources and tools Remote Management Platform	組隊登記Call for projects and team members
10/23	數位文創與數位出版導論 Overview of Digital Cultural Content Creation 數位出版與電子書的發展與雲端化 Readings and practice
10/30	電子書風格與構成 Style and Formation封面設計 Main visual design Case study--封面設計	分組登錄截止
11/6	Pre-test--(1) 設計創作的程序工程 Process engineering 範本應用實作 Speakers Guide	報告排序@Scheduling for mid exam
11/13	期中報告 Mid Exam: [A] Project management charts--企畫表-分工表--進度表 [B] 電子書評論	Team/ Personal Presentation
11/20	合作式外景創作實習
11/27	系所評鑑實地訪評 電子書範本應用與設計 檔案轉換 結構設計 -Structure  內文設計/結構實作	Hand-on Practice
12/4	意涵設計-Context 樣式實作 自動編號樣式	Hand-on Practice
12/11	圖文框設計-Blocks 圖文框自由定位/文字方塊 自動化設計-Automations 自動天地、交互參照 自動化文件設計 Automated document & advanced Table of contents design Control document design主控文件 多媒體設計設計-Multimedia	Hand-on Practice @Team templates finalizing 下周準備封面縮圖和100字簡介
12/18	Rendering template 個人化範本設計Project printing 輸出可攜檔 Contents management, Remote control & TPG 目錄製作 Grading reminder 成果與成績提示	@Scheduling for final exhibition
12/25	作品上傳 Project publishing /uploading（免） 進階單元個別指導（午餐） Final Discussion: on course objectives	Printing &Budgeting Management 期末報告排序
1/1	年假	數位出版電子書作品展示截止收件
1/8	作品展示 Project delivery  Final exhibition and presentation Personal exhibition: visual works	期末報告上傳 @Printed hard copy
1/15	分享式 期末考	考卷網路繳交截止收件

*班長負責 Prepared by the representative of class every time unless further notice。

@班長與各組組長負責。

四、成績評定 Requirements and Grading

1. 學期成果(50%)：

[A]Project Accomplishment 實作學習：成果作品有3項：電子書（數位報導、或數位文學）、電子書封面、與電子書自動範本。期中報告(10%)：企畫、分工與進度管理、期末展示(40%)。本項可為個人或群體作品。

[B]理論學習組：Personal Accomplishment 期中美學或數位文創評論(20%) ：子題在講義中自選。期末電子書評論(30%) ：3系列特色電子書的個案比較研究，著重風格元素與構成能力的比較評論。

2. Project Process Review and Class Participation 平時成績(20%)：課堂參與。

3. 分享式期末考(30%)：在題庫中之「總論」與「專論」中，撰寫指定與自選各1題，總共4題。

4. Extra Contribution特別加分：在100分外的額外鼓勵。包括參與和教學活動有關的服務、群體作業工作(for team management)或其他對教學的回饋(enlightenment of learning, especially in design and management)，表現優良。並授權群體幹部提出推薦分。

5. 學習成果提示事項

6. 網路繳交報告注意事項

共用數位視覺設計分享群：https://www.facebook.com/groups/450944055093531/

五、講義教材與其他參考書目

Readings/Learning Materials and Reference

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六、成果製作與報告方法處理。

以個人或群體作業方式製作，甚至可實現跨校製作，推選若干位幹部組織作業。

課堂上口頭報告分作２次，期中是作品管理企畫與首頁視覺設計；期末是數位文創作品展示與管理成果。

網路繳交 Online Hand In

（1）企畫案：三線上管理報表

 3 management tools: planning, assignment, scheduling.

（2）數位出版電子書檔案，含封面

 Final works (portable or image file) of DTP, files of image processing.

（3）範本檔

範本設計重要事項：

範本結構應具長效性、或群體性。樣式設計合理，無同名樣式實質不同、或不同名樣式實質相同。

結構、與樣式達到基本「統一」之要求。避免發生.DOTX 不是真正範本檔而是.DOCX的情形。

2.書面繳交 Hard Copy Hand In

（1）管理3表、數位出版電子書作品與範本

 Final works (portable or image file) of DTP, files of image processing.

（2）自評表 Self Evaluation Checklist

請將本評分表列印繳交，並依評分項目順序報告。

表中共分3學習目標與若幹成果項目，自滿分起算，每未達成1項目扣3分，至該目標配分為0止。

評分參考事項

〈如有討論區之學習與實作心得，請一併附上，為額外加分項，請增加1列說明。〉

（3）幹部推薦表 Recommendation from the Project Leader

另紙提出，包括「實際工作內容、推薦成績」２欄。根據出席、參與群體作業的程度，由幹部以合理工作分擔為基準，在「總人數*3分」內推薦。應避免不分高下，齊頭式推薦。這是額外的加分，不影響正常成績。