Internet and Digital Divide 3 Types of Non-Users Year 2001 Year 2000 Qualified users increasing Potential users decreasing Internet aliens- who never heard- remain the same Digital Divide is not only demographic There are psychological and cognitive factors And emerging new social problems E-commerce Marketing Macro Strategy Indicators of E-commerce Development and It ApplicationDigital Divide Model 3 Types of Non-UsersInternet Users' Behavior/ Cybercitizen Online Shops' Performance and Consumers' Behavior Internet Business Users' Behavior Special Methodological Issues in Users Research Future Goals of Theory and Applications Development Adoption Modeling Workshop, If Interested