Online Shops' Performance 網路銷售績效分析 Objective (Technical) Indicators Subjective (Aesthetic) Indicators Findings: An Irrelevance between Performance and Sales Image Selection: A Cultivation Effect and Collective Selection E-commerce Marketing Macro Strategy Indicators of E-commerce Development and It ApplicationDigital Divide Model 3 Types of Non-UsersInternet Users' Behavior/ Cybercitizen Online Shops' Performance and Consumers' Behavior Internet Business Users' Behavior Special Methodological Issues in Users Research Future Goals of Theory and Applications Development Adoption Modeling Workshop, If Interested
