數位文化創意

Digital Cultural Content Creation

101學年度第1學期課程綱要

吳統雄 Sean TX Wu

一、教學目標 Course Objectives

本課程將針對「內容創作」與「平臺發展」兩部分，進行「雲端合作」式的學習與實作。將從「設計、技術、管理」三方面協助學生認識「數位美學」與實現「數位文化創意」的能力。

預期成果本學期為：數位報導、數位文學、視覺設計、數位攝影、影象處理、美工動畫。下學期則為：數位編導、數位視訊、微電影、數位音樂，與MV。展示平臺從網路開始，未來將逐步發展到行動媒體、數位電視，與更多的整合性數位媒體。

學習方法強調實作、與網路群體互動。衡諸「數位文創」不可避免的國際化趨勢，本課程並提供中英雙語講義與雲端實作平臺。

如果願意參與學習，本課程過去經驗顯示，可以將一位對數位工具陌生者，培訓為數位文創專案的領導者。本課程技術、管理的訓練，可以協助學生立即投入相關就業工作；而設計與美學的實驗與討論，更可提供未來高階研究的學理準備。

本課程學生過去的作品展示在：大學青年‧網路雜誌，並在Google排行榜上名列前茅。

This course addresses the effective use of emerging technology in Digital Cultural Content Creation including: versatile digital publishing, digital imaging, animation, video, website design, web community development, and media production management. As a specific objective, we emphasize to cap off a team project more than an individual task.

This course takes account of the inter-discipline of humanities and information technology through media application. The learning method focuses on problem solving oriented approach. The learning activity designates a hands-on assignment and requires a complete output in the form of publishable presentation.

This assignment may be collaborated by students from different campus, even different countries. It will be the first step for accessing the virtual integrated campus and the virtual international interactive classrooms. It will also be the leading experiment on developing remote group-work model of project management. Students will experience the roles of both vertical and horizontal integration of the project. They will touch the holistic sprit and process of a real project and raise the confidence to organize and guide a team.

The assignment will be published on the experimental web-based magazine 『College Youth Web Magazine』 also known as 『 GreenCot.

There are various applications categorized by the output of digital contents:

1. Electronic Publishing, Desk Top Publishing (DTP), Corporate Publishing, and portable document: they are hard copies prepared by information technology.

2. CD-book, CD-magazine, multimedia  title (such as computer slide show) and document: they are electronic files authored by various types of software and stored in CD-based or mass storage media.

3. Web Publishing, webpage, website, and web community: they are not necessary to have a local storage; they are virtual interaction in the cyber world.

4. Extended forms from web-based media, such as E-book, E-magazine, which use specific player instead of PC.

5. Mobile media.

6. Digital TV: an emerging media.

The second semester of this course will focus on the third application, video and 3-D media. Prerequisite of the training of the previous two applications, static graphics and 2-D animated media in the first semester is required for the students who want to take this course. (*Students who skips the first semester must study the fundamental skills by themselves.)

This course designates triple goals: design, technology and management.

DESIGN. We will introduce "TX's theory on Digital Aesthetics" to explore what are the tips of successful media design. The answer will be "Style and Formation". The class also will learn "TX"s theory on Process Engineering" to accomplish the media design practice in professional, longitudinal, large-scaled, portable and group work requirements.

TECHNOLOGY. This course will illuminate the concept of "tool independency". We will explain and reason the technology more than demonstrate the techniques. The knowledge of this course can be applied to any software. However, under the concerns of the popularity, availability, future usability and price of the tools, we have to adopt Microsoft and Ulead families』 tools including platform and application. The teacher will guide to use tools in editing text, graphic, image, animation, video, sound, music and web. This course also will employ peripherals and production equipment such as digital camera, digital video recorder, MIDI…etc. The teaching of advanced tools will be decided by the progress of students』 assignment.

MANAGEMENT. Management is a work more than words. Students will have good opportunity to experience the implication of goal, method, and action in management during the assignment of this course. They can learn what is planning and implementation, teamwork and integration, production and marketing. During the group work they will really touch what is communication and negotiation, one for all and all for one, incentive and checking assessment, leadership and the preparation from a team player. The teacher will also emphasize the ideas of market, risk, budgeting, profit and the media as business. form pluralistic majors to enlighten and encourage each other. This course is engaging students who can take care of the whole thing and can look out the future.

Enjoy the course!

二、授課方式Meeting and Counseling

1. Class meeting and Hand-on practice. Since this course has a thorough continuity in course design, students should avoid to miss any topic of the learning chain.

2. Individual counseling: Tue.-Thur. afternoon by appointment. Extra-hour counseling may be available, if it is for volunteering learning activity.

3. Telephone counseling: (02)2236-8225 Ext.63347, 0921807365

4. Email counseling: txwu@ntu.edu.tw

5. Online counseling: Sean TX Wu

三、教學大綱與進度 Course Outline

*@Prepared or in charge by the representative of class every time unless further notice.

四、成績評定 Requirements and Grading

1. Project Accomplishment 數位文創成果(50%)：數位圖文整合作品，含期中企畫報告、與期末管理報告。本項可為個人或群體作品。

2. Project Process Review and Class Participation 平時成績(20%)：課堂參與。

3. Personal Accomplishment 視覺設計作品(20%) : (1)評論(10%)：視覺設計比較評論，樣本3件以上； (2)實作(10%)：個人化視覺識別系統3件以上，包括設計理念說明，於展示日網路上傳、書面繳交。

4. Term Report 學習心得分享(10%)。在「設計（含教學理念）、技術、管理」3部分，撰寫指定與自選各1題，期末網路上傳、書面繳交。

5. Extra Contribution特別加分：在100分外的額外鼓勵。包括參與和教學活動有關的服務、群體作業工作(for team management)或其他對教學的回饋(enlightenment of learning, especially in design and management)，表現優良。並授權群體幹部提出推薦分。

6. 學習成果提示事項

7. 網路繳交報告注意事項

Individual: http://cg@tx.liberal.ntu.edu.tw/txcomm/&ewmedia/

Presentation URL: https://seantxwu.pages.dev/TxCG/GCotdtpyear/FolderName

EIC or Team leader: http://cg-eic@tx.liberal.ntu.edu.tw/TxCG/UniGCotFeat/

五、講義教材與其他參考書目

Readings/Learning Materials and Reference

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六、成果製作與報告方法處理。

以個人或群體作業方式製作，甚至可實現跨校製作，推選若干位幹部組織作業。

課堂上口頭報告分作２次，期中是作品管理企畫與首頁視覺設計；期末是數位文創作品展示與管理成果。

網路繳交 Online Hand In

（1）企畫案：三線上管理報表

 3 management tools: planning, assignment, scheduling.

（2）視覺設計案-劇本

 Visual planning, shooting script.

（3）數位出版、影象成果檔案

 Final works (portable or image file) of DTP, files of image processing.

（4）範本檔

範本設計重要事項：

範本結構應具長效性、或群體性。

樣式豐富、設計合理，無同名樣式實質不同、或不同名樣式實質相同之情形。

結構、與樣式達到基本「統一」之要求。

避免發生.DOT 不是真正範本檔而是.DOC的情。

（5）討論區-學習與實作心得：此為加分項。

Voluntary online discussion. (For extra incentive grading)

2.書面繳交 Hard Copy Hand In

（1）數位出版、影象設計處理實作

 Final works (portable or image file) of DTP, files of image processing.

（2）自評表 Self Evaluation Checklist

請將本評分表列印繳交，並依評分項目順序報告。

表中共分3學習目標與若幹成果項目，自滿分起算，每未達成1項目扣3分，至該目標配分為0止。

評分參考事項

Please printout and hand in the following checklist. Present the required items by the order. You may evaluate your grading range in advance by yourself.

（3）三管理報表 Three Management Tools

如有討論區之學習與實作心得，請一併附上。

（4）幹部推薦表 Recommendation from the Project Leader

另紙提出，包括「實際工作內容、推薦成績」２欄。根據出席、參與群體作業的程度，由幹部以合理工作分擔為基準，在「總人數*3分」內推薦。應避免不分高下，齊頭式推薦。這是額外的加分，不影響正常成績。