Users & EC Trend
A S-Typed Diffusion of Innovation Model
Passed 1st Stage: Awareness
Entering 2nd Stage: Trail
Completing Evaluation Stage: 3-5 More Years
Expecting Overall Adoption: 15 More Years
Reliability and Stability of this Model
Reflecting the Attempt of Accessing
Scientific Paradigm of Marketing Research
Found Real Predictors and Forecast Model
Also Reveal the Alert of Dot Com Disaster
Next: Control?
Two Different Strategies:
Reactive: Careful, Easy, Following the Trend
Proactive: B-2-B Has Better Chance Than B-2-C
