數位文創 3

107學年度第1學期課程綱要

吳統雄 Sean TX Wu

一、教學目標

本系列課程將針對「內容創作」與「平臺發展」兩部分，進行「雲端合作」式的學習與實作。將從「設計、技術、管理」三方面協助學生認識「數位美學」與實現「數位文化創意」的能力。

預期成果的「優化」意義為：設計開發已證明可在 Google排行榜上名列前茅的內容網站，作為數位視訊、微電影、數位音樂，與MV的媒體平臺。並可輕易發展為跨平臺網站（RWD 一般譯為「反響式」或「反應式」網站，或稱輕量網站，2013後實用化）。

本系列另包括：數位報導、數位文學、視覺設計、數位攝影、影象處理、美工動畫。展示平臺從網路開始，未來將逐步發展到行動媒體、數位電視，與更多的整合性數位媒體。

本系列課程 學習方法強調實作、與網路群體互動。衡諸「數位文創」不可避免的國際化趨勢（如李安與PSY），本課程並提供中英雙語講義與雲端實作平臺。

如果願意參與學習，本課程過去經驗顯示，可以將一位對數位工具陌生者，培訓為數位文創專案的領導者。本課程技術、管理的訓練，可以協助學生立即投入相關就業工作；而設計與美學的實驗與討論，更可提供未來高深研究的學理準備。

本課程學生過去的作品展示在：大學青年‧網路雜誌，並在Google排行榜上名列前茅。 

本課程考量學生的多元需求分作2組，學生可任選1組。

（1）實作組：學習優化內容Web 網站的設計、技術、管理，證明你的創意與建站能力。

（2）理論組：認識優化內容Web 網站的知識，培養內容網站品析的能力，為未來留下機會。

This course addresses the effective use of cloud technology in digital cultural and creative projects including: versatile digital publishing, website design, web community development, digital imaging, animation, video and media production management. As a specific objective, we emphasize to cap off a team project more than an individual task.

This course takes account of the inter-discipline of humanities and information technology through media application. The learning method focuses on problem solving oriented approach. The learning activity designates a hands-on assignment and requires a complete output in the form of publishable presentation.

This assignment may be collaborated by students from different campus, even different countries. It will be the first step for accessing the virtual integrated campus and the virtual international interactive classrooms. It will also be the leading experiment on developing remote group-work model of project management. Students will experience the roles of both vertical and horizontal integration of the project. They will touch the holistic sprit and process of a real project and raise the confidence to organize and guide a team.

All assignments will be published on the web-based magazine "College Youth Web Magazine" also known as "GreenCot".

There are various applications categorized by the output of digital contents:

1. Electronic Publishing, Desk Top Publishing (DTP), Corporate Publishing, and portable document: they are hard copies prepared by information technology.

2. CD-book, CD-magazine, multimedia  title (such as computer slide show) and document: they are electronic files authored by various types of software and stored in CD-based or mass storage media.

3. Web Publishing, webpage, website, and web community: they are not necessary to have a local storage; they are virtual interaction in the cyber world.

4. Extended forms from web-based media, such as E-book, E-magazine, which use specific player instead of PC.

5. Mobile media.

6. Digital TV: an emerging media.

The second semester of this course will focus on the third application, video and 3-D media. Prerequisite of the training of the previous two applications, static graphics and 2-D animated media in the first semester is required for the students who want to take this course. (*Students who skips the first semester must study the fundamental skills by themselves.)

This course designates triple goals: design, technology and management.

DESIGN. We will introduce "TX's theory on Digital Aesthetics" to explore what are the tips of successful media design. The answer will be "Style and Formation". The class also will learn "TX"s theory on Process Engineering" to accomplish the media design practice in professional, longitudinal, large-scaled, portable and group work requirements.

TECHNOLOGY. This course will illuminate the concept of "tool independency". We will explain and reason the technology more than demonstrate the techniques. The knowledge of this course can be applied to any software. However, under the concerns of the popularity, availability, future usability and price of the tools, we have to adopt Microsoft and Ulead families』 tools including platform and application. The teacher will guide to use tools in editing text, graphic, image, animation, video, sound, music and web. This course also will employ peripherals and production equipment such as digital camera, digital video recorder, MIDI…etc. The teaching of advanced tools will be decided by the progress of students』 assignment.

MANAGEMENT. Management is a work more than words. Students will have good opportunity to experience the implication of goal, method, and action in management during the assignment of this course. They can learn what is planning and implementation, teamwork and integration, production and marketing. During the group work they will really touch what is communication and negotiation, one for all and all for one, incentive and checking assessment, leadership and the preparation from a team player. The teacher will also emphasize the ideas of market, risk, budgeting, profit and the media as business.

This course will lead students entering this promising interdisciplinary territory or getting ready for further research. It is an interactive place for students form pluralistic majors to enlighten and encourage each other. This course is engaging students who can take care of the whole thing and can look out the future.

Enjoy the course!

二、授課方式 Meeting and Counseling

1. Class meeting and Hand-on practice. Since this course has a thorough continuity in course design, students should avoid to miss any topic of the learning chain.

2. Individual counseling: Tue.-Thur. afternoon by appointment. Extra-hour counseling may be available, if it is for volunteering learning activity.

3. Telephone counseling: (02)2236-8225 Ext.63347, 0921807365

4. Email counseling: txwu@ntu.edu.tw

5. Online counseling:  http://tx.liberal.ntu.edu.tw

三、教學大綱與進度 Course Outline

*班長負責 Prepared by the representative of class every time unless further notice。

@班長與各組組長負責。

四、成績評定 Requirements and Grading

1. 學期成果(60%)：

[A]Project Accomplishment 實作學習：網站成果、實作分工與進度管理、期中企畫(10%)、期末報告(50%)。本項可為個人或群體作品。分享日在自己的網站中專頁展示、另以書面繳交。

[B]理論學習組：Personal Accomplishment 期中網站設計理論評論(20%) ：子題在「數位美學」與「網路文創與優化網站」講義中自選，2則以上，每則必須包括：與該子題相關的文獻或作品共5項以上。期末網站成果評論(40%) ：3個以上網站的個案比較研究，必須包括：風格設計4構成元素、與3物件處理能力與視覺設計的創意，包括主圖/頂圖/個人化視覺識別系統比較評論，如能包括該站管理的優勢、劣勢與社會議題更佳。限 PDF 檔案。

評論範例：Facebook 品析、Yahoo! 品析。 

2. Project Process Review and Class Participation 平時成績(20%)：課堂參與。

3. 分享式期末考(20%)：在文創題庫中之「總論」與「專論」中，撰寫指定與自選各1題，總共4題。於最後課程日前上傳與分享。

4. Extra Contribution特別加分：在100分外的額外鼓勵。包括參與和教學活動有關的服務、群體作業工作(for team management)或其他對教學的回饋(enlightenment of learning, especially in design and management)，表現優良。並授權群體幹部提出推薦分。

5. 學習成果提示事項

6. 網路繳交報告注意事項

Individual: http://cg@tx.liberal.ntu.edu.tw/txcomm/&ewmedia/

Presentation URL: https://seantxwu.pages.dev/TxCG/GCotyear/FolderName

EIC or Team leader: http://cg-eic@tx.liberal.ntu.edu.tw/TxCG/UniGCotFeat/

五、參考書目 Required Readings and Learning Materials

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六、成果製作與報告方法 Instruction for Presentation

以群體或個人作業方式，設計編輯1個網站。群體作業為4人以上。 每人負責寫作編輯4頁（每頁至少2螢幕，合計8螢幕）以上。如為群體作品，則責任頁數為4頁×人數。

若以群體作業方式製作，甚至可實現跨校製作，推選若干位幹部組織作業。

課堂上口頭報告分作２次，期中是網站企畫；期末是網站成果，與製作管理經驗。

期末報告提示：「技術」部分之「結構與樣式」分別用 template.dwt (無內容的真正範本） template2.htm （範本功能展示）說明。

1.網路繳交 Online Hand In

內含影片成果的影音網站檔案。

2.書面繳交 Hard Copy Hand In

（1）自評表 Self Evaluation Checklist

請將本評分表列印繳交，並依評分項目順序報告。

表中共分3學習目標與若幹成果項目，自滿分起算，每未達成1項目扣2分，至該目標配分為0止。

〈如有屬Advanced教材者，為額外加分項，請增加1列說明。〉

如視訊製作係參加跨組製作，務必在分工表中註明。
如有討論區之學習與實作心得，請一併附上。

Members who are exempted from video production must be noticed in the assignment chart.

Any documents that may be good for evaluation are welcome to be attached.

（2）幹部推薦表 Recommendation from the Project Leader

另紙提出，包括「實際工作內容、推薦成績」２欄。根據出席、參與群體作業的程度，由幹部以合理工作分擔為基準，在「總人數*3分」內推薦。應避免不分高下，齊頭式推薦。這是額外的加分，不影響正常成績。